Elevating the Digital Experience for
A.A. Rachminov Diamonds
Elevating the Digital Experience for A.A. Rachminov Diamonds
Elevating the Digital Experience for A.A. Rachminov Diamonds
Company
Company
Malam Team
Malam Team
Role
Role
UX/UI design
Duration
Duration
March - May 2024
December 2022
May 2023
Tools
Tools
Figma, Adobe CC
Figma, Adobe CC
Overview
Overview
The A.A. Rachminov Diamonds App is a B2B and B2C tool designed for jewelry store owners, designers, gemologists, and wholesale buyers. The app provides real-time access to a vast inventory of high-quality diamonds, empowering users to search, sort, and filter diamond listings based on their business needs.
The A.A. Rachminov Diamonds App is a B2B and B2C tool designed for jewelry store owners, designers, gemologists, and wholesale buyers. The app provides real-time access to a vast inventory of high-quality diamonds, empowering users to search, sort, and filter diamond listings based on their business needs.
My Role
My Role
As a UX/UI Designer at Malam Team, I led the end-to-end redesign of the diamond app. My responsibilities included:
As a UX/UI Designer at Malam Team, I led the end-to-end redesign of the diamond app. My responsibilities included:
Conducting Competitor Analysis: Analyzed competing apps in the jewelry and luxury goods space to identify industry best practices.
Conducting Competitor Analysis: Analyzed competing apps in the jewelry and luxury goods space to identify industry best practices.
Gathering User Feedback: Had a direct conversation with key users to understand their pain points, preferences, and expectations for the new app, which helped shape important design decisions.
Gathering User Feedback: Had a direct conversation with key users to understand their pain points, preferences, and expectations for the new app, which helped shape important design decisions.
Wireframing & Prototyping: Created wireframes and interactive prototypes to visualize the new design.
Wireframing & Prototyping: Created wireframes and interactive prototypes to visualize the new design.
Collaboration with Developers: Worked closely with the development team to ensure seamless implementation of the new design.
Collaboration with Developers: Worked closely with the development team to ensure seamless implementation of the new design.
Project Goals
Project Goals
The key objective of this project was to redesign the app’s user experience and user interface to improve usability and align with the luxury branding of A.A. Rachminov Diamonds. The project focused on:
The key objective of this project was to redesign the app’s user experience and user interface to improve usability and align with the luxury branding of A.A. Rachminov Diamonds. The project focused on:
Improving Functionality: Simplifying navigation and enhancing search and filtering options.
Improving Functionality: Simplifying navigation and enhancing search and filtering options.
Brand Alignment: Insuring the design reflects the premium and elegant nature of the brand.
Brand Alignment: Insuring the design reflects the premium and elegant nature of the brand.
User-Centric Approach: Incorporating user feedback to make the app more intuitive and tailored to user needs.
User-Centric Approach: Incorporating user feedback to make the app more intuitive and tailored to user needs.
Solution
Solution
The redesigned app provides an elegant, modern interface with streamlined navigation, advanced filtering options, and real-time data integration. The design aligns with A.A. Rachminov's luxury branding while maintaining usability and efficiency for B2B users. Key features added:
The redesigned app provides an elegant, modern interface with streamlined navigation, advanced filtering options, and real-time data integration. The design aligns with A.A. Rachminov's luxury branding while maintaining usability and efficiency for B2B users. Key features added:
Enhanced Search & Filtering: Users can easily search by carat, cut, color, clarity, and more.
Enhanced Search & Filtering: Users can easily search by carat, cut, color, clarity, and more.
Wishlist Feature: Allows users to save diamonds for later.
Wishlist Feature: Allows users to save diamonds for later.
Improved Speed and Navigation: The redesign focused on minimizing the number of steps needed to perform key actions, ensuring users can find diamonds quickly without unnecessary delays.
Improved Speed and Navigation: The redesign focused on minimizing the number of steps needed to perform key actions, ensuring users can find diamonds quickly without unnecessary delays.
Barcode scanning: For faster searches.
Barcode scanning: For faster searches.
Design Approach
Design Approach
The A.A. Rachminov Diamonds app was designed to deliver a luxurious and user-friendly experience, aligning with the brand’s style guide for colors, typography, and overall aesthetics. The design decisions were influenced by competitor analysis and research into high-end jewelry shops, ensuring the interface feels modern, premium, and tailored to the diamond-buying audience.
The A.A. Rachminov Diamonds app was designed to deliver a luxurious and user-friendly experience, aligning with the brand’s style guide for colors, typography, and overall aesthetics. The design decisions were influenced by competitor analysis and research into high-end jewelry shops, ensuring the interface feels modern, premium, and tailored to the diamond-buying audience.
Inside the Process: Highlights from the App Transformation
Inside the Process: Highlights from the App Transformation
The following section highlights the redesign of the Product Page in the A.A. Rachminov Diamonds app. By comparing the before and after screens, you can see how the user experience and visual design have been improved to better meet user needs and enhance the overall functionality.
The following section highlights the redesign of the Product Page in the A.A. Rachminov Diamonds app. By comparing the before and after screens, you can see how the user experience and visual design have been improved to better meet user needs and enhance the overall functionality.
Introduced "You Might Be Interested" recommendations to boost engagement and cross-selling.
Introduced "You Might Be Interested" recommendations to boost engagement and cross-selling.
Added a "My Favorites" feature for users to save preferred diamonds.
Added a "My Favorites" feature for users to save preferred diamonds.
Based on user feedback, returning to the home page quickly was a critical need, so I added a Home button for easy navigation
Based on user feedback, returning to the home page quickly was a critical need, so I added a Home button for easy navigation
Added a large "Add to Basket" CTA, which was missing in the previous design.
Added a large "Add to Basket" CTA, which was missing in the previous design.
Clearly labeled new items to help users easily spot fresh additions.
Clearly labeled new items to help users easily spot fresh additions.
Removed "Edit Price", percentage buttons, and "Hold" button, as they were mistakenly included and intended for internal sales staff, not customers.
Removed "Edit Price", percentage buttons, and "Hold" button, as they were mistakenly included and intended for internal sales staff, not customers.
Hi-fidelity Prototype
Hi-fidelity Prototype
Conclusions
Conclusions
This project reinforced the importance of understanding user needs, creating a cohesive design components, and collaborating closely with developers. I also gained valuable insights into the diamond industry, which helped shape the app to better serve its users. The result is a highly functional app that meets the business goals of A.A. Rachminov Diamonds and provides real value to users in the diamond industry.
This project reinforced the importance of understanding user needs, creating a cohesive design components, and collaborating closely with developers. I also gained valuable insights into the diamond industry, which helped shape the app to better serve its users. The result is a highly functional app that meets the business goals of A.A. Rachminov Diamonds and provides real value to users in the diamond industry.
This project’s journey ends here.
Ready to view the next one?
This project’s journey ends here.
Ready to view the next one?
